Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
HELLY HANSEN’s latest activation shows how outdoor brands sell lifestyles now Post date June 2, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
Temu handed €200m EU fine: When low-cost growth collides with regulation Post date May 29, 2026 By Alastair Reid Schanche In News Tags Society & Culture Platforms
Heinz’s outdoor advertising is a stroke of genius Post date May 29, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
How China’s love for gold is reshaping high-end jewellery strategy Post date May 28, 2026 By Alastair Reid Schanche In Creative Works Tags Society & Culture
Bird watching and colour walking: two hot trends on Rednote Post date May 27, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms
Domyway has turned its production line into a public-facing content strategy Post date May 27, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
Meituan resurects Lu Xun for their latest coffee push Post date May 27, 2026 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Marketing & Branding Platforms
Three luxury western brands retreating from the Chinese market Post date May 21, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail
Dear You: The Chinese indie film turned breakout success Post date May 21, 2026 By Alastair Reid Schanche In News Tags Digital Society Entertainment Society & Culture
China’s consumer recovery stalls as retail sales barely grow Post date May 21, 2026 By Alastair Reid Schanche In News Tags Economy
