Behind the scenes with Ouyang Nana: Celebrity marketing at adidas and VOGUE Post date November 3, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
The campaign fans wanted: Zhang Liang clocks in at Zhangliang Malatang Post date November 5, 2026 In News Tags Food & Beverage Marketing & Branding
Ronald McDonald: King of CSR? This ocean conservation push might make you believe Post date November 2, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
HEYTEA makes Yunnan children its cup designers Post date September 18, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Mixue dresses its RMB9 drink for the high-end table Post date September 18, 2026 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Marketing & Branding
7 Chinese fashion brands changing what Made in China means Post date September 17, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Luxury
Subway lets customers build a branch of their own with Rolife Post date September 17, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Can Texas Chicken turn opening day queues into 600 stores? Post date September 17, 2026 By Alastair Reid Schanche In News Tags Food & Beverage
Barbour pairs Shanghai flagship opening with Douyin debut Post date September 11, 2026 In News Tags Fashion & Retail Marketing & Branding
How Qixi video backlash turned Dove into ‘mistress chocolate’ Post date September 9, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Platforms
Oreo X KFC is a hell of a strange 30th-anniversary biscuit Post date September 9, 2026 In News Tags Food & Beverage Marketing & Branding
Bee & Flower abandons its ‘no spokesperson’ frugality for Wang Junkai Post date September 9, 2026 By Alastair Reid Schanche In News Tags Beauty & Cosmetics Marketing & Branding
How Meituan turned delivery data into a migrant-family campaign Post date September 8, 2026 In Creative Works Tags Food & Beverage Marketing & Branding Platforms
