Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
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Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Three luxury western brands retreating from the Chinese market Post date May 21, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail
Dear You: The Chinese indie film turned breakout success Post date May 21, 2026 By Alastair Reid Schanche In News Tags Digital Society Entertainment Society & Culture
China’s consumer recovery stalls as retail sales barely grow Post date May 21, 2026 By Alastair Reid Schanche In News Tags Economy
Taobao turns brands into gods for its wildest anniversary campaign yet Post date May 20, 2026 By Alastair Reid Schanche In News Tags E-commerce Marketing & Branding Platforms
China’s 520 Valentines Day enters its self-love era Post date May 20, 2026 By Alastair Reid Schanche In News Tags Society & Culture Platforms
Inside Reebok’s China comeback strategy Post date May 20, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Sport & Fitness Marketing & Branding
Can Jay Chou rebuild Starbucks China’s cultural edge? Post date May 20, 2026 By Alastair Reid Schanche In Creative Works Tags Entertainment Food & Beverage Marketing & Branding
China’s gelato craze: the F&B segment with room to boom Post date May 19, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Platforms
Nike and Pop Mart find common ground in play/GROUND magazine collaboration Post date May 18, 2026 By Alastair Reid Schanche In News Tags Entertainment Fashion & Retail
A Day in the World: Rednote turns global writing experiment into book Post date May 18, 2026 By Alastair Reid Schanche In News Tags Entertainment Marketing & Branding Platforms Xiaohongshu (RED)
