Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
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Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Alibaba, JD.com, Douyin and PDD host joint Expo in reaction to US tariffs Post date May 14, 2025 By Yimin Wang In News Tags E-commerce Fashion & Retail Governmental Society & Culture
Naixue rebrands on its 10th anniversary—smart move or a misstep? Post date May 14, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Nongfu Spring’s new subway ad sparks backlash online Post date May 14, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Premium C-beauty brand MAOGEPING makes grand entrance to luxury fragrance with Forbidden City collab Post date May 13, 2025 By Yilan Ruan In News Tags Beauty & Cosmetics Society & Culture Marketing & Branding Platforms
Mixue teams up with Chow Tai Seng for Chinese Valentine’s Day Post date May 13, 2025 By Yilan Ruan In News Tags Fashion & Retail Food & Beverage Society & Culture Marketing & Branding
Laopu Gold announces new share placement to raise 2.7 billion HKD Post date May 13, 2025 By Yimin Wang In News Tags Luxury Society & Culture Watches & Jewellery
Lancôme takes over Shanghai road for Mother’s Day Post date May 13, 2025 By Yimin Wang In News Tags Beauty & Cosmetics Fashion & Retail Marketing & Branding Special Days
90-day truce: Chinese social media reacts to US-China tariff talks Post date May 13, 2025 By Yimin Wang In News Tags Governmental Society & Culture Social Media
Table tennis star Wang Chuqin named new Qeelin brand ambassador Post date May 13, 2025 By Yimin Wang In News Tags Digital Society Watches & Jewellery Marketing & Branding Social Media
Pandora names Xia Zhiguang as its new brand ambassador Post date May 12, 2025 By Yilan Ruan In News Tags Entertainment Fashion & Retail Society & Culture Marketing & Branding
