China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Luckin Coffee answer viral demand for partnership with Chinese minority group Post date November 3, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Society & Culture Marketing & Branding
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
Judydoll hits 100 China stores and expands abroad with Singapore store debut Post date October 30, 2025 By Alastair Reid Schanche In News Tags Beauty & Cosmetics Digital Society Fashion & Retail
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
China’s new Five-Year Plan shifts economy from growth to resilience Post date October 29, 2025 By Alastair Reid Schanche In News Tags Economy Governmental Society & Culture Technology
Mixue bets on beer in RMB 297 million deal Post date October 29, 2025 By Alastair Reid Schanche In News Tags Food & Beverage
Has China outgrown its milk tea obsession? Weibo thinks so… Post date October 29, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Weibo
Swiss watch exports tick up in China, but recovery remains fragile Post date October 28, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Luxury
How Federer helped On build its China story through impactful community action Post date October 27, 2025 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding
Louis Vuitton finds its Chengdu chill with a city-life pop-up Post date October 24, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Weibo Xiaohongshu (RED)
