Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Why are Chinese women paying 50 RMB for a hug from “man mums”? Post date June 10, 2025 By Yimin Wang In News Tags Love & Marriage Society & Culture Women in China Social Media
Kasing Lung: The man behind LABUBU’s viral success Post date June 9, 2025 By Yimin Wang In News Tags Art & Culture Digital Society Social Media Weibo
China fails to qualify for World Cup 2026 after losing to Indonesia Post date June 9, 2025 By Yimin Wang In News Tags Society & Culture Sport & Fitness Social Media
In China you can now receive parcels… by rocket? Post date June 9, 2025 By Yimin Wang In News Tags E-commerce Technology Marketing & Branding Social Media
Longchamp brings Paris to Beijing—and fuels China’s pricey bread craze Post date June 9, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Tmall Global teams up with Pamela Reif to promote a “new lifestyle” at West Lake Post date June 9, 2025 By Yilan Ruan In News Tags E-commerce Society & Culture Marketing & Branding Platforms
Chengdu’s street signs go viral with humor and wit Post date June 6, 2025 By Yilan Ruan In News Tags Society & Culture Marketing & Branding Platforms Weibo
Quark from Alibaba tops AI list—but can it stay ahead? Post date June 6, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Technology Marketing & Branding
Is Laopu Gold on the radars of both Richemont and LVMH? Post date June 6, 2025 By Yimin Wang In News Tags Luxury Society & Culture Watches & Jewellery Marketing & Branding
First POP MART now Luckin Coffee: SpongeBob SquarePants’ viral collabs Post date June 6, 2025 By Yimin Wang In News Tags Digital Society Food & Beverage Marketing & Branding Social Media
