Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
JD.com joins the color wars with “Red Will Win” Post date June 16, 2025 By Yilan Ruan In News Tags E-commerce Society & Culture Marketing & Branding Weibo
JD.com revives Chinglish icons for a smart home “throwback” Post date June 16, 2025 By Yilan Ruan In News Tags Digital Society E-commerce Technology Marketing & Branding
Inside the fake LABUBU business Post date June 16, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Society & Culture
Balenciaga goes viral in China with Peking duck “crisp bag” Post date June 16, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Luxury Social Media
Why are Chinese youth seeking refuge in Taoist retreats? Post date June 16, 2025 By Yimin Wang In News Tags Digital Society Society & Culture Marketing & Branding
Tmall turns subway stations into a magical portal for national subsidies Post date June 13, 2025 By Yilan Ruan In News Tags Digital Society E-commerce Society & Culture Marketing & Branding
When Dong-E-E-Jiao meets Snow White: a surprising but perfect match Post date June 13, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Indonesia visa waiver: 55 countries now eligible for China’s 240h transit Post date June 13, 2025 By Yimin Wang In News Tags Governmental Society & Culture Travel
Vogue China goes viral over deleted “I hate my job” post Post date June 13, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Social Media Weibo
LABUBU now on planes? Loong Air shows off divisive icon Post date June 13, 2025 By Yimin Wang In News Tags Digital Society Travel Marketing & Branding Social Media
