China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Pandora names Xia Zhiguang as its new brand ambassador Post date May 12, 2025 By Yilan Ruan In News Tags Entertainment Fashion & Retail Society & Culture Marketing & Branding
After ice cups, iced water: Goodme introduces 1 RMB plain drink Post date May 12, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Arc’teryx launches third collaboration with Tibet travel and hotel brand Songtsam Post date May 12, 2025 By Yimin Wang In News Tags Digital Society Sport & Fitness Travel Marketing & Branding
Breaking Walled Gardens: Why Rednote and Alibaba teamed up for “Red Cat” Post date May 12, 2025 By Yimin Wang In Exclusives Tags Digital Society E-commerce Platforms Shopping Festivals Xiaohongshu (RED)
Loewe FM: Spanish luxury brand launches podcast in China Post date May 12, 2025 By Yimin Wang In News Tags Digital Society Luxury Society & Culture Women in China Marketing & Branding
From Adidas to Michael Kors, the Chinese teahouse is in fashion Post date May 12, 2025 By Yimin Wang In News Tags Fashion & Retail Luxury Society & Culture Marketing & Branding
Pizza Hut launches Mother’s Day collab with Lao Gan Ma chilli sauce Post date May 12, 2025 By Yimin Wang In News Tags Digital Society Food & Beverage Marketing & Branding Special Days
SK-II names Mayday band as new ambassador ahead of China’s 520 Day Post date May 9, 2025 By Yimin Wang In News Tags Beauty & Cosmetics Entertainment Love & Marriage Marketing & Branding Special Days
Liu Yifei brings back ‘The Tale of Rose’ for Huawei’s Luxeed EV Post date May 9, 2025 By Yimin Wang In News Tags Automotive Digital Society Entertainment Marketing & Branding
Proya breaks the 10 Billion RMB mark for the first time Post date May 9, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
