China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Yili’s Zhang Xingchao ad successfully turns workplace frustration into meme-led marketing Post date November 26, 2025 In News Tags Digital Society Food & Beverage Marketing & Branding
On launches a Shanghai-rooted running podcast for China’s fitness boom Post date November 26, 2025 By Alastair Reid Schanche In News Tags Digital Society Sport & Fitness Technology Marketing & Branding
Lucky Cup hits 10,000 stores as China’s budget coffee wars deepen Post date November 26, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
‘The years of the Chinese gold rush are over’ How China is redefining luxury – an interview with Ari Pugh Post date November 26, 2025 By Alastair Reid Schanche In Exclusives Tags Fashion & Retail Society & Culture Marketing & Branding
Omega picks Chinese actor Song Weilong as brand ambassador Post date November 25, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Double 11 2025 results highlight maturing consumer behaviour and foreign-brand momentum Post date November 25, 2025 By Alastair Reid Schanche In News Tags Digital Society E-commerce Fashion & Retail Technology Marketing & Branding Platforms
How Heinz tomatoes won Guangzhou and the hearts of Chinese netizens Post date November 24, 2025 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding
Tencent’s Q3 financial report points to interesting trends in the Chinese market Post date November 24, 2025 By Alastair Reid Schanche In News Tags Digital Society E-commerce Technology Platforms
Nike leans into Cantonese culture with ‘extra-ingredient’ campaign starring Su Bingtian Post date November 19, 2025 By Alastair Reid Schanche In News Tags Society & Culture Sport & Fitness Marketing & Branding
Heytea’s DIY Hi-Sticker reboot turns cups into a viral canvas Post date November 19, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Society & Culture Marketing & Branding
