HEYTEA Lab hits Bangkok with a keen eye for localisation Post date October 2, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
Haier makes campaign content from repairing a 1997 dishwasher Post date September 30, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology Marketing & Branding
From Sichuan’s peaks to city streets: Adidas’s Shanchuanli pitch Post date September 30, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Can Texas Chicken turn opening day queues into 600 stores? Post date September 17, 2026 By Alastair Reid Schanche In News Tags Food & Beverage
Barbour pairs Shanghai flagship opening with Douyin debut Post date September 11, 2026 In News Tags Fashion & Retail Marketing & Branding
How Qixi video backlash turned Dove into ‘mistress chocolate’ Post date September 9, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Platforms
Oreo X KFC is a hell of a strange 30th-anniversary biscuit Post date September 9, 2026 In News Tags Food & Beverage Marketing & Branding
Bee & Flower abandons its ‘no spokesperson’ frugality for Wang Junkai Post date September 9, 2026 By Alastair Reid Schanche In News Tags Beauty & Cosmetics Marketing & Branding
How Meituan turned delivery data into a migrant-family campaign Post date September 8, 2026 In Creative Works Tags Food & Beverage Marketing & Branding Platforms
Weight-loss drug marketing in China is selling medicines it can’t name Post date September 8, 2026 By Alastair Reid Schanche In Creative Works Tags Health & Pharma Marketing & Branding
Taobao takes Qixi back to its roots with this female-focused film Post date September 3, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding Platforms
Taobao turns a Zhang Linghe endorsement into a three-part shopping drama Post date September 3, 2026 By Alastair Reid Schanche In Creative Works Tags E-commerce Marketing & Branding Platforms
Avène is serving serum samples with Manner coffee Post date September 2, 2026 By Alastair Reid Schanche In News Tags Beauty & Cosmetics Marketing & Branding
