Behind the scenes with Ouyang Nana: Celebrity marketing at adidas and VOGUE Post date November 3, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
The campaign fans wanted: Zhang Liang clocks in at Zhangliang Malatang Post date November 5, 2026 In News Tags Food & Beverage Marketing & Branding
Ronald McDonald: King of CSR? This ocean conservation push might make you believe Post date November 2, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Cotti Coffee hopes Suzhou embroidery will help you see the craft in its coffee Post date October 8, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
How is NikeSKIMS differentiating at its China launch? Post date October 8, 2026 In Creative Works Tags Fashion & Retail Marketing & Branding
Can repairing other brands’ products build Patagonia’s own? Post date October 7, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
ROSÉ fronts Levi’s Beijing pop-up and a premium denim push Post date October 7, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Holiday backlash: Are Chinese people getting enough time off? Post date October 5, 2026 In News Tags Digital Society Society & Culture
Victoria’s Secret returns to Huaihai Road with a rethink of its China stores Post date October 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
HEYTEA Lab hits Bangkok with a keen eye for localisation Post date October 2, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
Can Li-Ning turn its Gold Label podium prestige into an office wardrobe? Post date October 2, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
Mithridate adopts London club for the Fashion Week runway Post date October 2, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail
Haier makes campaign content from repairing a 1997 dishwasher Post date September 30, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology Marketing & Branding
