Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Convenience store cocktails: China’s billion-view Douyin trend Post date July 16, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage
Shein’s long road to IPO: How geopolitics reshaped the world’s biggest fast-fashion listing Post date July 15, 2026 In Creative Works Tags E-commerce Fashion & Retail Society & Culture
Heytea puts the secrets behind its drinks on display with brand-first Craft concept Post date July 14, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Blind boxes, bag charms and recycled tarps: Freitag’s latest China play Post date July 14, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Europe’s heatwave mints Chinese export winner: the PortaSplit air conditioner Post date July 13, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology
Louis Vuitton’s courtroom win over Molly Tea sparks debate across China Post date July 10, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Molly Tea strike gold with Love and Deepspace collaboration Post date July 9, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Food & Beverage Marketing & Branding
What are ‘background fish’ and what are they doing at the Kerry Centre? Post date July 9, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Saucony opens first Hong Kong flagship as China momentum builds Post date July 8, 2026 By Alastair Reid Schanche In News Tags Sport & Fitness Marketing & Branding
How Mbappé’s World Cup rainstorm minted Bushuila marketing gold Post date July 7, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
