Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
China UnionPay’s Lunar New Year film sells payment with a side of memory Post date January 29, 2026 By Alastair Reid Schanche In News Tags E-commerce Marketing & Branding
Clout Cloud turns Guangzhou Metro into a homesickness gallery Post date January 28, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Chinese actress Yan Xuejing loses brand deals after saying ‘hundreds of thousands a month’ isn’t enough money Post date January 27, 2026 By Alastair Reid Schanche In News Tags Society & Culture
Rednote brings together its knitting community in offline activation Post date January 27, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding
What Pinduoduo’s RMB 100,000 fine tells us about China’s platform regulation Post date January 26, 2026 By Alastair Reid Schanche In News Tags Digital Society E-commerce Society & Culture
What are Chinese brands doing for the Lunar New Year? Post date January 26, 2026 By Alastair Reid Schanche In Creative Works Tags Marketing & Branding
Shanghai consumer data shows retail booming and big ambitions for the future Post date January 23, 2026 By Alastair Reid Schanche In News Tags Society & Culture
Malbon Golf is bringing its golf-streetwear playbook to China Post date January 23, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Volvo freezes an XC70 in Harbin to prove China-market toughness Post date January 22, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding
Warner Music’s Wu Ai Hua signals China’s next wave of virtual pop stars Post date January 22, 2026 By Alastair Reid Schanche In News Tags Digital Society Entertainment Technology Marketing & Branding
