Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Meituan enters car sales and turns dealerships into local services merchants Post date January 21, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society E-commerce Platforms
Nike is turning Chinese New Year awkwardness into a sporting contest Post date January 21, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
H&M appoints Neo Hou as brand ambassador Post date January 20, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Alipay: convenience store literature and user-generated marketing Post date January 20, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
TikTok Shop eyes Europe with new logistics strategy Post date January 19, 2026 By Alastair Reid Schanche In News Tags Digital Society E-commerce Platforms
Crying Horse: The Year of the Horse gets a sad new mascot Post date January 16, 2026 By Alastair Reid Schanche In News Tags Society & Culture
How are foreign brands marketing the 2026 lunar new year? Post date January 15, 2026 By Alastair Reid Schanche In Creative Works Tags Marketing & Branding
Nvidia chip sales to China approved, but at a cost Post date January 15, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Are You Dead? app goes viral among isolated Chinese youth Post date January 14, 2026 By Alastair Reid Schanche In News Tags Digital Society Society & Culture
Meituan’s Rural Children’s Playground is now one of China’s largest preschool outreach programmes Post date January 14, 2026 By Alastair Reid Schanche In News Tags Society & Culture Marketing & Branding Platforms
