The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Disney’s Zootopia gets a Chinese makeover in new animation collab Post date June 24, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
Is “Wellness Water” the new bubble tea? How health drinks are winning over China’s Gen Z Post date June 23, 2025 By Yilan Ruan In News Tags E-commerce Food & Beverage Society & Culture Marketing & Branding
Osprey opens first China flagship in Hangzhou Post date June 23, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Is this the end of the 618 Shopping Festival as we know it? Post date June 23, 2025 By Yimin Wang In Opinions Tags E-commerce Livestreaming Technology Shopping Festivals
Xiaomi wins big this 618 with over 35 billion RMB sold Post date June 23, 2025 By Yimin Wang In News Tags Digital Society E-commerce Technology Shopping Festivals
Cattle and horses – How do people in China talk about work in 2025? Post date June 23, 2025 By Yimin Wang In News Tags Digital Society Society & Culture Social Media
Animated LABUBU? POP MART ventures into film production Post date June 23, 2025 By Yimin Wang In News Tags Digital Society Entertainment Fashion & Retail Marketing & Branding
Chocliz ice cream x Harry Potter: a sweet spell for summer Post date June 20, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Uniqlo x LABUBU is back—will it spark another shopping frenzy? Post date June 20, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
From WAKUKU to the British Fuggler, meet the “LABUBU killers” Post date June 20, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Society & Culture
