China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
How Douyin brought livestream to Jingdezhen, China’s Porcelain Capital Post date August 15, 2025 By Yimin Wang In Creative Works Tags Digital Society E-commerce Livestreaming Society & Culture
What’s “reverse daigou” from Hong Kong, and why is it going viral? Post date August 14, 2025 By Yimin Wang In News Tags Fashion & Retail FMCG Food & Beverage Society & Culture
ByteDance’s Hongguo microdrama platform has over 200 million monthly users Post date August 14, 2025 By Yimin Wang In News Tags Entertainment Short Video Platforms Social Media
Lancôme brings pool party to the middle of Shanghai Post date August 13, 2025 By Yimin Wang In News Tags Beauty & Cosmetics Fashion & Retail Society & Culture Marketing & Branding
Rednote takes over Fuxing island in Shanghai for a comic con event Post date August 12, 2025 In News Tags Digital Society Society & Culture Marketing & Branding Social Media
Did Loewe release a microdrama series for Qixi? Post date August 12, 2025 By Yimin Wang In News Tags Love & Marriage Luxury Marketing & Branding Traditional Festivals
What are luxury brands cooking up this Qixi Festival? Post date August 11, 2025 By Yimin Wang In Creative Works Tags Fashion & Retail Luxury Marketing & Branding Traditional Festivals
Chinese milk brand Yue Fresh names Jay Chou as ambassador Post date August 11, 2025 By Yimin Wang In News Tags Entertainment FMCG Food & Beverage Marketing & Branding
POP MART opens largest store in the world in Bangkok Post date August 11, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Society & Culture Marketing & Branding
The next IKEA store in China is… on JD.com? Post date August 8, 2025 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail Marketing & Branding
