How Heineken, Shanghai and F1 turned a race weekend into a citywide brand playground Post date March 16, 2026 By Alastair Reid Schanche In Creative Works Tags Entertainment Food & Beverage Sport & Fitness Marketing & Branding
Timothée Chalamet has gone viral in China for selling fermented tofu Post date March 16, 2026 By Alastair Reid Schanche In News Tags Entertainment Marketing & Branding
Apple cuts back its Apple tax in China Post date March 16, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms
When AI meets coffee: Manner and Kimi experiment with daily rituals Post date December 5, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Technology
Three Squirrels trends in China over unusual workplace naming practice Post date December 3, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Marketing & Branding Weibo
Ultra-thin ‘air’ phones aren’t selling in China Post date December 3, 2025 By Alastair Reid Schanche In News Tags Digital Society Technology
HOKA turns Shanghai street into ‘Fly & Run Park’ for 2025 marathon Post date December 3, 2025 In News Tags Fashion & Retail Luxury Sport & Fitness Marketing & Branding
UGG teams up with HAMCUS for unlikely footwear collaboration Post date December 3, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Mixue follows Meituan into Brazil as local-life tests foreign markets Post date December 3, 2025 By Alastair Reid Schanche In News Tags E-commerce Food & Beverage Platforms
How and why Zootopia 2 became China’s most collaborated IP Post date December 2, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Entertainment Marketing & Branding
Espace Gabrielle Chanel: Inside Chanel’s newly opened Shanghai cultural space Post date December 1, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
The one-size-fits-all China playbook is dead Post date November 28, 2025 By Alastair Reid Schanche In Opinions Tags Digital Society Society & Culture Marketing & Branding
Yili’s Zhang Xingchao ad successfully turns workplace frustration into meme-led marketing Post date November 26, 2025 In News Tags Digital Society Food & Beverage Marketing & Branding
