The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Top 3 hottest experiential trends among China’s Gen Z Post date December 15, 2023 By Miranda Jarrett In Opinions Tags Gen-Z Education & Knowledge Society & Culture Social Media Xiaohongshu (RED)
Hema brings cross-border shopping offline with first in-store “Global GO” corner Post date December 15, 2023 By Yimin Wang In News Tags Beauty & Cosmetics Digital Society E-commerce Food & Beverage
Fans turn on East Buy Holding for “mistreating” streamer Post date December 14, 2023 By Yimin Wang In News Tags Digital Society E-commerce Food & Beverage Livestreaming Platforms Douyin (TikTok)
Hermès spreads its wings with theatrical storytelling endeavour Post date December 14, 2023 By Miranda Jarrett In News Tags Art & Culture Fashion & Retail Luxury Marketing & Branding
Pragmatism reigns supreme as British businesses in China adjust expectations Post date December 14, 2023 By Yimin Wang In News Tags Digital Society Economy Governmental Society & Culture
Hey Tea goes stateside with new NYC outlet Post date December 14, 2023 By Miranda Jarrett In News Tags Food & Beverage Marketing & Branding
Taobao reimagines Double 12 as “Year-end Good Price” festival Post date December 13, 2023 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail Platforms Shopping Festivals
Sorry Dog, Pidan opens “cat-friendlier” café Post date December 13, 2023 By Yimin Wang In News Tags Art & Culture Digital Society Food & Beverage Society & Culture Marketing & Branding
WeChat live shopping GMV hits 100 billion RMB Post date December 13, 2023 By Miranda Jarrett In News Tags Digital Society E-commerce Livestreaming Technology Platforms WeChat
“King of Mandopop” Jay Chou anointed as Dior’s global ambassador Post date December 13, 2023 By Yimin Wang In News Tags Entertainment Fashion & Retail Luxury Society & Culture Marketing & Branding
