How 999 Ausnutria is solving a relevance issue with outgrown clothes Post date April 7, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
How Xiao Mifeng is carving out a campus niche in a busy social media landscape Post date April 1, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
JD.com turns subsidies into infrastructure play with RMB 100 billion home upgrade push Post date April 7, 2026 By Alastair Reid Schanche In News Tags E-commerce
Molly Tea’s viral My Own Swordsman moment shows the power of reactive marketing Post date January 12, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding Platforms
Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
How a Beijing windstorm became a marketing win for 999 Ganmaoling Post date January 9, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Lenovo deepens Nvidia partnership at CES 2026 with plans to build AI cloud super factory Post date January 8, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Why Rednote’s 2025 Interest Report says more than it intends to Post date January 8, 2026 By Alastair Reid Schanche In News Tags Digital Society Society & Culture Xiaohongshu (RED)
JD Health’s red apple campaign and what it can teach us about Chinese CSR Post date January 6, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
Chow Tai Fook’s ‘Ox-Horse’ gold pendant triggers backlash over tone Post date January 4, 2026 By Alastair Reid Schanche In News Tags Luxury Society & Culture Marketing & Branding Weibo
Moleskine partners with Shanghai’s 600 Wanping South Road on mental-health themed notebooks Post date January 3, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
