The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
The abbot of Shaolin Temple under criminal investigation, what do netizens say? Post date July 29, 2025 By Yimin Wang In News Tags Governmental Society & Culture Social Media
What’s interest consumption, and why are Rednote and Goofish fighting over it? Post date July 28, 2025 By Yimin Wang In Creative Works Tags E-commerce Society & Culture Marketing & Branding Platforms Xiaohongshu (RED)
After LABUBU, HeyTea matcha has also gone viral thanks to Lisa Post date July 25, 2025 By Yimin Wang In News Tags Entertainment Food & Beverage Marketing & Branding Social Media
Starbucks now offers study rooms in China—no purchase needed Post date July 25, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Weibo
What does Hainan’s “customs closure” mean for trade and travel? Post date July 24, 2025 By Yimin Wang In News Tags Fashion & Retail Governmental Society & Culture Social Media
Sheconomy: China’s most powerful spending force? Post date July 24, 2025 By Yilan Ruan In Opinions Tags Digital Society Society & Culture Women in China Marketing & Branding
Lancôme and HelloRide launch UV-sensitive bikes to beat the summer sun Post date July 23, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Technology Marketing & Branding
McDonald’s steals LABUBU’s thunder with The Dog reissue Post date July 23, 2025 By Yimin Wang In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding Social Media
McDonald’s marks China’s hottest day with a large fries giveaway Post date July 23, 2025 By Yilan Ruan In News Tags E-commerce Food & Beverage Society & Culture Marketing & Branding
TikTok owner ByteDance to launch “next gen” digital human platform Post date July 23, 2025 By Yimin Wang In News Tags Digital Society E-commerce Livestreaming Technology
