China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Why jewellery giant Chow Tai Fook is collaborating with a cute, pink beaver Post date September 26, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Luxury Watches & Jewellery
How Chagee has risen to international success in just eight years Post date September 25, 2025 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
Vivo shows the human side of technology in 30-year anniversary short film Post date September 25, 2025 By Alastair Reid Schanche In News Tags Digital Society Society & Culture Technology Marketing & Branding
Why is Meituan repurposing vintage pharmaceutical ads? Post date September 24, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Meituan
HEYTEA teams up with Michelin chef David Lai to send mushroom tea viral Post date September 23, 2025 By Alastair Reid Schanche In News Tags Food & Beverage HEYTEA Marketing & Branding
Nike strikes out with creative Shanghai tennis ball installation Post date September 23, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture Marketing & Branding
Dior prosecuted in China for illegal foreign data transfers Post date September 21, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture Regulations
How Taobao tugs at heartstrings with powerful emotion marketing Post date September 20, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society E-commerce Fashion & Retail
Why is Xibei clashing with influencer Luo Yonghao? Post date September 18, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Society & Culture Weibo
Apple collaborates with Jackson Wang for the latest Shot on iPhone campaign Post date September 17, 2025 In News Tags Digital Society Entertainment Marketing & Branding Weibo
