Inter Milan, also known as FC Internazionale Milano, has launched its first Chinese podcast on audio platform Ximalaya. The first series features ten of the team’s famous players, including Ronaldo who is widely considered one of the greatest players of all time. The podcast has been listened to 610,000 times since its launch on October 23.
Inter Milan has millions of fans around the world and is one of the most popular clubs in China. Football has helped create a profitable cultural and commercial connection between Italy and China.
Read more about football in China:
- Deal with Tencent Sports means Premier League returns to China
- FC Barcelona Springs Into Colour for Chinese New Year
- Or check out our podcast: Football and Sports Marketing