The Peninsula Hotels have long been committed to creating warm and diverse experiences for guests across generations. This spring, The Peninsula Hotels collaborate with Miffy, the beloved cartoon character from the Netherlands, to present the theme “A Springtime Journey with New Friends” at The Peninsula Beijing, The Peninsula Shanghai, and The Peninsula Boutique & Café Shanghai.
Miffy was created by Dutch illustrator Dick Bruna in 1955 and quickly captured hearts around the world. With minimalist drawings, Bruna brought Miffy’s lively, kind, and curious character to life, and her positive, optimistic adventures have been loved by readers of all ages. In celebration of Miffy’s 70th anniversary, The Peninsula’s beloved mascot, the Peninsula Bear, joins Miffy and her friends on this joyful and whimsical journey.
Cecilia Lui, Senior Vice President of Marketing and Sales for The Peninsula Hotels, Greater China, said, “Our collaboration with Miffy reflects The Peninsula Hotels’ commitment to creating emotional connections across generations and highlights our efforts to weave fresh storytelling into the iconic Peninsula experience. We are excited to join hands with Miffy to bring warmth, joy, and vibrant springtime memories to families visiting our hotels.”
Starting 1 April, 2025, The Lobby at The Peninsula will offer a special Miffy & Friends-themed afternoon tea, featuring Miffy mango and coconut cake, Boris Bear caramel coffee mousse, playful carrot-themed treat, etc. The hotel lobby will also feature a Miffy reading nook stocked with classic Miffy picture books for young guests to enjoy. Guests can also book the “A Springtime Retreat with Miffy” themed rooms, complete with Miffy-themed amenities, including a limited-edition travel pouch set and a special afternoon tea for two.
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