Portuguese football star Cristiano Ronaldo (known as “C罗” in Chinese) will open the first flagship store of his personal brand, CR7 Life, this June at Times Square in Hong Kong. The store will be located on the 7th floor, breaking the traditional retail model and creating a pioneering space that integrates technology to offer an immersive experience.
Shortly before this, Cristiano Ronaldo also announced the upcoming launch of a CR7 Museum at K11 MUSEA in Tsim Sha Tsui. The museum will showcase his career milestones, personal achievements, and lasting impact on global sports culture.
The store features a limited collection of products personally selected and signed by Cristiano Ronaldo. From stylish clothing and home goods to premium fragrances, each item is designed to elevate daily life and reflect the brand spirit of CR7 Life. Notably, the store includes a Portuguese-themed café that brings the traditional flavors of Ronaldo’s homeland—freshly baked Portuguese egg tarts, premium coffee, and a selection of classic dishes—to the heart of Hong Kong.
According to the plan, the CR7 Life flagship store and the museum will open simultaneously. Both will serve as key touchpoints between Cristiano Ronaldo and his global fanbase, especially in Asia. By choosing Hong Kong as the starting point for this new venture, the brand is set to further expand its presence in the Asian market.
Need to boost your China strategy? Dao Pro delivers bespoke insights on marketing, innovation, and digital trends, direct from Chinese sources. Find out more from our Dao Strategy Team here.
