DOCUMENTS and Peace Incense: how to launch a sub-brand Post date February 9, 2026 By Alastair Reid Schanche In Creative Works Tags Marketing & Branding
Adidas Originals turns Lunar New Year into long-form IP with CLOT anime series Post date February 6, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Why Acqua di Parma’s Wang Anyu pick stands out in China’s crowded ambassador market Post date February 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Inside LOEWE’s Lunar New Year campaign in China: craft, restraint, and cultural fluency Post date February 4, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
Big tech, Red packets and the race for AI user loyalty Post date February 3, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Technology Marketing & Branding Platforms
Keep’s The Sword in Her Hand campaign is a solid cementing of brand strategy Post date February 2, 2026 By Alastair Reid Schanche In News Tags Society & Culture Marketing & Branding Platforms
McDonald’s continues its running Lunar New Year ads with hopes of embedding the brand into the holiday Post date February 2, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Colgate’s China livestream sparks controversy over ‘regenerating teeth’ claims Post date January 30, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding Weibo
Pucky Knock Knock: Pop Mart’s next viral pressure valve sounds like a wooden fish Post date January 30, 2026 By Alastair Reid Schanche In News Tags Entertainment Marketing & Branding
China UnionPay’s Lunar New Year film sells payment with a side of memory Post date January 29, 2026 By Alastair Reid Schanche In News Tags E-commerce Marketing & Branding
