Industries – Livestreaming


E-commerce livestreaming is a huge industry in China, with stars like Viya bringing in over 30 billion RMB in 2020. Livestreaming is an essential part of China’s social commerce and e-commerce platforms, including Douyin, Taobao and WeChat, in which Key Opinion Leaders (KOLs) and influencers share content and sell goods directly to a live audience. The livestreaming sector grew by over 200% in 2020 and has hastened the rise of social commerce and influencer marketing in China. Check out the latest livestreaming news on Dao Insights.