China is the biggest gaming market in the world and the total revenue of China’s gaming industry reached 278 billion RMB in 2020. The country is home to 665 million gamers with massive leagues of gamers competing globally. Shanghai has hosted the League of Legends Pro League final and is poised to become the global home of e-sports gaming. Many of China’s tech titans have their own gaming platforms including Tencent’s Honor of Kings and Game For Peace. Nike and Burberry have developed co-branded campaigns with gaming companies in order to appeal to China’s Gen-Z. Check out Dao Insights to stay up to date with all the latest gaming news in China.