The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
The unconventional Mother’s Day advert: “Don’t Call Me Mother Today” Post date May 13, 2024 By Kaiwen Yan In News Tags E-commerce Marketing & Branding Weibo
McDonald’s “pretend play” set returns, this time with pets Post date May 10, 2024 By Yimin Wang In News Tags Digital Society Food & Beverage Marketing & Branding Weibo
Clay-filter makes Remini the new popular AI photo editor app in China Post date May 10, 2024 By Kaiwen Yan In News Tags Entertainment Society & Culture Technology Marketing & Branding
Are CEOs the key players in the battle of livestreaming? Post date May 9, 2024 By Kaiwen Yan In Opinions Tags E-commerce Entertainment Society & Culture Marketing & Branding
What is Shang An? OPPO and Tencent Video offer answers Post date May 9, 2024 By Kaiwen Yan In News Tags Digital Society Society & Culture Marketing & Branding Weibo
Crazy Little Brother Yang’s Electronic Music Festival draws controversy over pricey goods Post date May 8, 2024 By Kaiwen Yan In News Tags Entertainment Society & Culture Marketing & Branding Weibo
Nationalism sells: Xiangpiaopiao profits from anti-Japan sentiment Post date May 8, 2024 By Yimin Wang In Creative Works Tags Digital Society FMCG Food & Beverage Society & Culture Marketing & Branding Weibo
Wukang Building in Shanghai transforms into a marketing hub leveraging CG technology Post date May 7, 2024 By Kaiwen Yan In News Tags Digital Society Society & Culture Technology Marketing & Branding
Hairpin turn: how a Miu Miu hair clip went from being ridiculed to selling out Post date May 7, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Luxury Society & Culture Weibo
Bags cure all? Osprey hosts 50th anniversary event at traditional pharmacy Post date May 7, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Health & Pharma Society & Culture Sport & Fitness
