How Heineken, Shanghai and F1 turned a race weekend into a citywide brand playground Post date March 16, 2026 By Alastair Reid Schanche In Creative Works Tags Entertainment Food & Beverage Sport & Fitness Marketing & Branding
Timothée Chalamet has gone viral in China for selling fermented tofu Post date March 16, 2026 By Alastair Reid Schanche In News Tags Entertainment Marketing & Branding
Apple cuts back its Apple tax in China Post date March 16, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms
Are You Dead? app goes viral among isolated Chinese youth Post date January 14, 2026 By Alastair Reid Schanche In News Tags Digital Society Society & Culture
Meituan’s Rural Children’s Playground is now one of China’s largest preschool outreach programmes Post date January 14, 2026 By Alastair Reid Schanche In News Tags Society & Culture Marketing & Branding Platforms
Molly Tea’s viral My Own Swordsman moment shows the power of reactive marketing Post date January 12, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding Platforms
Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
How a Beijing windstorm became a marketing win for 999 Ganmaoling Post date January 9, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Lenovo deepens Nvidia partnership at CES 2026 with plans to build AI cloud super factory Post date January 8, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Why Rednote’s 2025 Interest Report says more than it intends to Post date January 8, 2026 By Alastair Reid Schanche In News Tags Digital Society Society & Culture Xiaohongshu (RED)
JD Health’s red apple campaign and what it can teach us about Chinese CSR Post date January 6, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
