The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Loewe hosts its first exhibition in Gaozhai, Chengdu Post date September 6, 2024 By Yimin Wang In News Tags Art & Culture Fashion & Retail Luxury Marketing & Branding
Put the inter- back in internet: Taobao to accept WeChat Pay Post date September 6, 2024 By Yimin Wang In News Tags Digital Society E-commerce Platforms Shopping Festivals
Pyjama party: IKEA hosts nocturnal event after breaking world record Post date September 4, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Society & Culture Marketing & Branding
Foodie empress? KFC launches microdrama Post date September 4, 2024 By Yimin Wang In News Tags Digital Society Entertainment Food & Beverage Marketing & Branding
No more WeChat for iPhone users? Apple and Tencent respond to rumour Post date September 4, 2024 By Yimin Wang In News Tags Digital Society Technology Platforms WeChat
Peet’s Coffee opens first branch in Xi’an Post date September 3, 2024 By Yimin Wang In News Tags Digital Society Food & Beverage Society & Culture Marketing & Branding
Youdao finds the voice behind Gaokao English listening tests Post date September 3, 2024 By Yimin Wang In News Tags Digital Society Education & Knowledge Society & Culture Marketing & Branding
Double milky: L’Oréal teams up with Molly Tea for facial mask set menu Post date September 3, 2024 By Yimin Wang In News Tags Beauty & Cosmetics Digital Society Food & Beverage Marketing & Branding
Going abroad: MINISO’s overseas revenue rises 42.6% Post date September 2, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Marketing & Branding
Fliggy invites you to become a K-pop idol Post date September 2, 2024 By Yimin Wang In News Tags Entertainment Travel Marketing & Branding
