Behind the scenes with Ouyang Nana: Celebrity marketing at adidas and VOGUE Post date November 3, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
The campaign fans wanted: Zhang Liang clocks in at Zhangliang Malatang Post date November 5, 2026 In News Tags Food & Beverage Marketing & Branding
Ronald McDonald: King of CSR? This ocean conservation push might make you believe Post date November 2, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Haier makes campaign content from repairing a 1997 dishwasher Post date September 30, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology Marketing & Branding
From Sichuan’s peaks to city streets: Adidas’s Shanchuanli pitch Post date September 30, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Alo announces eight Greater China stores after promising Tmall debut Post date September 28, 2026 In News Tags Fashion & Retail Sport & Fitness
Yili wants to be China’s holiday companion for all 13 days Post date September 28, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Chagee teams up with CLOT for a matcha-focused collaboration Post date September 25, 2026 In News Tags Food & Beverage Marketing & Branding
WEGO scraps anime collection after Chinese consumer backlash Post date September 25, 2026 In News Tags Digital Society Fashion & Retail
What must a C-Beauty Brand do to gain American staying power? Post date September 25, 2026 By Alastair Reid Schanche In Creative Works Tags Beauty & Cosmetics Marketing & Branding
ICICLE appoints former Gucci creative director Sabato De Sarno Post date September 23, 2026 In News Tags Fashion & Retail
Tmall partners with ELLE to recast its fashion managers as public tastemakers Post date September 22, 2026 In News Tags Fashion & Retail Platforms
DQ is now employing robots in Shanghai – but there’s a trade-off Post date September 22, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Technology Marketing & Branding
