Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
This New Balance collaboration highlights Songmont as a rising star Post date September 30, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Sport & Fitness Marketing & Branding
Baidu secures Dubai’s first robotaxi licence Post date September 29, 2025 By Alastair Reid Schanche In News Tags Automotive Technology Platforms
McDonald’s launches collaboration with Black Myth: Wukong Post date September 29, 2025 By Alastair Reid Schanche In News Tags Entertainment Food & Beverage Gaming Marketing & Branding
Why jewellery giant Chow Tai Fook is collaborating with a cute, pink beaver Post date September 26, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Luxury Watches & Jewellery
How Chagee has risen to international success in just eight years Post date September 25, 2025 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
Vivo shows the human side of technology in 30-year anniversary short film Post date September 25, 2025 By Alastair Reid Schanche In News Tags Digital Society Society & Culture Technology Marketing & Branding
Why is Meituan repurposing vintage pharmaceutical ads? Post date September 24, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Meituan
HEYTEA teams up with Michelin chef David Lai to send mushroom tea viral Post date September 23, 2025 By Alastair Reid Schanche In News Tags Food & Beverage HEYTEA Marketing & Branding
Nike strikes out with creative Shanghai tennis ball installation Post date September 23, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture Marketing & Branding
Dior prosecuted in China for illegal foreign data transfers Post date September 21, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture Regulations
