China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Lucky Cup hits 10,000 stores as China’s budget coffee wars deepen Post date November 26, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
‘The years of the Chinese gold rush are over’ How China is redefining luxury – an interview with Ari Pugh Post date November 26, 2025 By Alastair Reid Schanche In Exclusives Tags Fashion & Retail Society & Culture Marketing & Branding
Omega picks Chinese actor Song Weilong as brand ambassador Post date November 25, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Double 11 2025 results highlight maturing consumer behaviour and foreign-brand momentum Post date November 25, 2025 By Alastair Reid Schanche In News Tags Digital Society E-commerce Fashion & Retail Technology Marketing & Branding Platforms
How Heinz tomatoes won Guangzhou and the hearts of Chinese netizens Post date November 24, 2025 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding
Tencent’s Q3 financial report points to interesting trends in the Chinese market Post date November 24, 2025 By Alastair Reid Schanche In News Tags Digital Society E-commerce Technology Platforms
Nike leans into Cantonese culture with ‘extra-ingredient’ campaign starring Su Bingtian Post date November 19, 2025 By Alastair Reid Schanche In News Tags Society & Culture Sport & Fitness Marketing & Branding
Heytea’s DIY Hi-Sticker reboot turns cups into a viral canvas Post date November 19, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Society & Culture Marketing & Branding
Luckin Coffee Relisting: China’s comeback giant eyes a U.S. return Post date November 19, 2025 By Alastair Reid Schanche In News Tags Food & Beverage
China–Japan travel spat triggers nearly half a million ticket cancellations Post date November 19, 2025 By Alastair Reid Schanche In News Tags Governmental Travel
