China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Three Squirrels trends in China over unusual workplace naming practice Post date December 3, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Marketing & Branding Weibo
Ultra-thin ‘air’ phones aren’t selling in China Post date December 3, 2025 By Alastair Reid Schanche In News Tags Digital Society Technology
HOKA turns Shanghai street into ‘Fly & Run Park’ for 2025 marathon Post date December 3, 2025 In News Tags Fashion & Retail Luxury Sport & Fitness Marketing & Branding
UGG teams up with HAMCUS for unlikely footwear collaboration Post date December 3, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Mixue follows Meituan into Brazil as local-life tests foreign markets Post date December 3, 2025 By Alastair Reid Schanche In News Tags E-commerce Food & Beverage Platforms
How and why Zootopia 2 became China’s most collaborated IP Post date December 2, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Entertainment Marketing & Branding
Espace Gabrielle Chanel: Inside Chanel’s newly opened Shanghai cultural space Post date December 1, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
The one-size-fits-all China playbook is dead Post date November 28, 2025 By Alastair Reid Schanche In Opinions Tags Digital Society Society & Culture Marketing & Branding
Yili’s Zhang Xingchao ad successfully turns workplace frustration into meme-led marketing Post date November 26, 2025 In News Tags Digital Society Food & Beverage Marketing & Branding
On launches a Shanghai-rooted running podcast for China’s fitness boom Post date November 26, 2025 By Alastair Reid Schanche In News Tags Digital Society Sport & Fitness Technology Marketing & Branding
