The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Alibaba restructures as Ele.me and Fliggy join Taobao and Tmall Post date June 25, 2025 By Yimin Wang In News Tags Digital Society E-commerce Travel Platforms
Beyond LABUBU, a 310 million “silver” toy market for older people Post date June 25, 2025 By Yimin Wang In News Tags Digital Society Health & Pharma Society & Culture
China’s own manosphere? “Revenge on Gold Diggers” game goes viral Post date June 25, 2025 By Yimin Wang In News Tags Digital Society Gaming Society & Culture Marketing & Branding Social Media
Wait, KFC made an e-bike? Post date June 25, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Technology Marketing & Branding
Douyin is treating grads to hotpot—the tastiest grad gift yet Post date June 25, 2025 By Yilan Ruan In News Tags E-commerce Food & Beverage Society & Culture Marketing & Branding
Why do Chinese people love drinking hot water (even in summer)? Post date June 24, 2025 By Yimin Wang In News Tags Health & Pharma Society & Culture
3 billion RMB! Hellobike enters the robotaxi market with investment Post date June 24, 2025 By Yimin Wang In News Tags Automotive Digital Society Society & Culture Technology
Longines hosts exhibition on the Central Axis of Beijing Post date June 24, 2025 By Yimin Wang In News Tags Luxury Society & Culture Watches & Jewellery Marketing & Branding
Galloping through the Bund, Hermès brings fashion show to Shanghai Post date June 24, 2025 By Yimin Wang In News Tags Fashion & Retail Luxury Marketing & Branding
What is the experience economy? How China’s Gen Z is redefining value Post date June 24, 2025 By Yilan Ruan In News Tags E-commerce Society & Culture Marketing & Branding Platforms
