How Heineken, Shanghai and F1 turned a race weekend into a citywide brand playground Post date March 16, 2026 By Alastair Reid Schanche In Creative Works Tags Entertainment Food & Beverage Sport & Fitness Marketing & Branding
Timothée Chalamet has gone viral in China for selling fermented tofu Post date March 16, 2026 By Alastair Reid Schanche In News Tags Entertainment Marketing & Branding
Apple cuts back its Apple tax in China Post date March 16, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms
Fresh Beer Fulujia drops franchise barriers as Mixue Bingcheng extends its low-price playbook Post date December 23, 2025 By Alastair Reid Schanche In News Tags Food & Beverage
From subsidies to mindshare: why Meituan turned to Jay Chou Post date December 23, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society E-commerce Food & Beverage Society & Culture Marketing & Branding
Inside DESCENTE’s ‘City of the Future’ flagship store in Beijing Post date December 22, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Lululemon’s China business surges despite global profit decline Post date December 19, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail
Luckin Coffee taps the Minions for a banana-led year-end collaboration Post date December 18, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Why China’s county towns have become Hema’s next growth market Post date December 17, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
JD.com takes smart toilets to Guizhou’s highest tourist plateau Post date December 16, 2025 By Alastair Reid Schanche In News Tags E-commerce Marketing & Branding Platforms
Hema’s salty cake slip-up becomes a viral marketing free-for-all Post date December 16, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms Weibo
China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Longchamp opens pop-up ice rink on Shanghai’s Bund as lifestyle push deepens Post date December 12, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
