China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Baidu secures Dubai’s first robotaxi licence Post date September 29, 2025 By Alastair Reid Schanche In News Tags Automotive Technology Platforms
McDonald’s launches collaboration with Black Myth: Wukong Post date September 29, 2025 By Alastair Reid Schanche In News Tags Entertainment Food & Beverage Gaming Marketing & Branding
Why jewellery giant Chow Tai Fook is collaborating with a cute, pink beaver Post date September 26, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Luxury Watches & Jewellery
How Chagee has risen to international success in just eight years Post date September 25, 2025 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
Vivo shows the human side of technology in 30-year anniversary short film Post date September 25, 2025 By Alastair Reid Schanche In News Tags Digital Society Society & Culture Technology Marketing & Branding
Why is Meituan repurposing vintage pharmaceutical ads? Post date September 24, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Meituan
HEYTEA teams up with Michelin chef David Lai to send mushroom tea viral Post date September 23, 2025 By Alastair Reid Schanche In News Tags Food & Beverage HEYTEA Marketing & Branding
Nike strikes out with creative Shanghai tennis ball installation Post date September 23, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture Marketing & Branding
Dior prosecuted in China for illegal foreign data transfers Post date September 21, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture Regulations
How Taobao tugs at heartstrings with powerful emotion marketing Post date September 20, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society E-commerce Fashion & Retail
