Two decades after the project launched, the Universal Beijing Resort finally announced its opening date on 20 September. It marks the first Universal theme park in China and the largest one in the world. Beijing Universal Resort is expected to achieve similar success to Shanghai Disney. They look to welcome 30 million visitors every year and create 25 billion RMB to 30 billion RMB ($3.87 billion to $4.65 billion) a year.
Famous for its ancient culture and history, Beijing has always been a popular destination for tourists. However, while most of the revenue in the industry comes from sightseeing, only a small portion comes from exhibitions or entertainment.
To attract travellers to stay longer, entertainment resorts like the new Universal Park are highly anticipated by the industry. According to the report “Autumn Travel and Mid-Autumn Festival Forecast Data” released by Chinese travel agent Ctrip, Beijing and Universal Beijing Resort ranked first among the most popular tourist destinations during Mid-Autumn Festival, which falls on 21 September this year.
Prior to the opening of Universal Beijing Resort, Shanghai Disney has showcased the potential of a world-famous theme park in China. During its first five years of operations, the park has generated a total of 40 billion RMB ($6.2 billion), attracting over 830 million visitors. In its first year, Shanghai’s tourism rose to 168.97 billion RMB ($26.19 billion). With such great performance, this project gained strong support from the Shanghai government, receiving green lights all the way from site clearance to developing a dedicated metro line to the park.