On 2 May, it was reported that the total box office of new releases in China during this year’s May Day holiday reached over 300 million RMB (41.26 million USD). Up until 2 May, the top 5 new releases in China have been: The Dumpling Queen (水饺皇后), The Gilded Game (猎金·游戏), Thunderbolts*, The Open Door (人生开门红) and Princess Mononoke.
Interestingly, although not on the list as it is not a new release, Ne Zha 2 is still going strong, and is projected to cross the 15.8 billion RMB (2.17 billion USD) total box office threshold before the end of the holiday..
- #五一档新片票房破2亿 May Day new releases box office reach over 200 million RMB: 18.45 million views on Weibo, ranking number 10 on the Hot Search list
- #五一档首日上座率最高是哪吒 Ne Zha 2 is the highest attended film on the first day of the May Day holiday: 15.05 million views on Weibo, ranking number 10 on the Hot Search list
With 378 million RMB (51.98 million USD) in total, the Tomb-sweeping Day (Qingming) holiday saw a rather lacklustre box office result. The longer May Day holiday in China, with safe bets like comedy and Hong Kong films, as well as the return of MCU films, saw a final total box office of 748 million RMB (102.87 million USD).
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