In 2013, Tesla opened the doors to its first China showroom in Beijing. Ten years later, this titan of the EV world is opening the virtual doors to its online museum – Inside Tesla.
The museum is accessible through the Tesla App and WeChat mini program. With multiple interaction points, easter eggs and giveaways, the exhibition works as a retrospective, an overview and a look into the future.
The online display is structured in three chapters:
The first chapter focuses on Tesla’s car making prowess. Starting from the first-generation Roadster in 2008, this chapter introduces Tesla’s past, present and future all-electric vehicles, including details of the current car Models ‘S’, ‘3’, ‘X’ and ‘Y’.
The second chapter brings attention to Tesla’s technological innovations, especially its advancements in the AI field such as the Tesla Bot, which is used in the museum as a virtual guide, and the Full Self-Driving (FSD) processor, which is rumoured to be scheduled for a China release. The Roadster 2.0 also makes an appearance here.
The final chapter showcases the company’s sustainability efforts, including the Supercharger charging system, Solar Roof rooftop solar panels and Powerwall home battery. Tesla displays its vision of a fully sustainable future before 2050, according to its 2022 Environmental Impact ReportEnvironmental Impact Report.
September has seen the sale of Tesla’s China-made EV drop 10.9% year-on-year. However, Model Y remains the bestselling luxury car in China. With the Shanghai Gigafactory being upgraded and the symbolic closure of their first ever China showroom last year, Tesla’s decade in China has seen its ups and downs. Inside Tesla not only provides an overview of the brand, but also an optimistic outlook for the next 10 years and beyond.
