The 2025 Chongli 168 Ultra Trail Run was held July 11–13 in Hebei, drawing over 10,000 runners from around the world. This year, Nike ACG joined the race to spotlight its outdoor spirit and support the growing trail running community.
Launched in 2018, the Chongli 168 is a globally recognized ultra-endurance event. Its scenic routes range from 35 km to 192.8 km, passing through alpine meadows, sections of the Great Wall, and Winter Olympic sites—making it one of China’s most challenging and iconic trail races.
Nike ACG built an immersive experience zone on-site, featuring a giant check-in point at the race plaza. All runners received exclusive Nike ACG x Chongli 168 race kits, while a Trail Outpost offered gear trials and a Nike By You customization booth. Participants could also find their names on a memory wall, turning race day into a personal milestone.
For those not on the course, Nike extended the experience to its Beijing Brand Experience Store. From July 16 to August 6, the space will host a trail-themed pop-up, where visitors can set new race goals on a declaration board or pick up limited-edition stickers by showing proof of participation.
This collaboration underscores Nike ACG’s commitment to performance and outdoor culture. With pro-level gear and community-focused design, the brand is cementing its role in trail running—and connecting more deeply with a growing base of outdoor athletes and enthusiasts.