As Chinese audiences closely watch the tennis Olympic gold medallist Zheng Qinwen’s performance at this year’s French Open, the French perfume and cosmetics house Lancôme announced that it had recruited Zheng Qinwen as its skincare ambassador.
This is not the first time Zheng Qinwen has collaborated with Lancôme, as she has been the face of the Génifique Ultimate Serum since January.
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As an athlete in an outdoor sport, Zheng is a perfect fit for the repair and anti-ageing serum. However, Chinese netizens have been questioning Lancôme’s decision to choose Zheng, who is also a brand ambassador for luxury brands such as Dior and Rolex, to be the face of just one product. Making her the ambassador for Lancôme’s entire skincare line is possibly a reaction to this sentiment.