LABUBU is now moving into the food world. Following a recent collab with Dubai Chocolate, LABUBU has teamed up with GODIVA to launch its first-ever ice cream line, inspired by artist Kasing Lung‘s iconic illustrations.
The series features three classic chocolate flavors, each layered with crunchy pistachio bread crumbs for added texture. Every scoop comes with a custom LABUBU-shaped spoon and foldable 3D packaging, making the character part of the experience from the first bite. The collection also includes two limited-edition milkshakes.
This collab blends GODIVA’s indulgent chocolate with LABUBU’s quirky charm to create what feels like an edible fairy tale. The design leans into LABUBU’s collectible appeal, turning fast-moving consumer goods into items fans might want to keep.
For GODIVA, known for its high-end positioning, the partnership stays true to its focus on quality and emotional storytelling. Teaming up with a viral IP like LABUBU also helps the brand connect with younger consumers, especially Gen Z, who are increasingly driven by playfulness, creativity, and collectability.