JD.com-owned European omnichannel retail brand Ochama recently announced that it will provide 1-hour express delivery for customers based in a large part of Amsterdam, between 9am and 11pm. During other times, Ochama guarantees to deliver before 10am the next day. This marks JD bringing the latest trend of (almost) instant delivery overseas.
Ochama, as an omnichannel brand, not only provides e-commerce but has brick-and-mortar locations across Europe. As well as providing ultra-fast delivery, Ochama has also increased pick-up locker numbers in the Netherlands and Belgium. The company was first launched in 2022 as a “robotic” supermarket brand with automated logistics, as well as delivery, competing with Amazon Go. During 2023, they shifted its focus to compete with the newly launched (Sep 2022) Temu by PDD.
Earlier this year JD.com announced that its global delivery covers 24 countries in Europe including Germany, Austria, Ireland, France and Italy. At the same time, Ochama has also expanded its delivery to the same 24 countries during the last Double 11 shopping festival. Ochama has its own network of warehouses and dispatch centres across the continent.
With the e-commerce market in Europe expected to grow to over 1.1 trillion USD in 2026, all the “go overseas” (出海)-centric platforms are trying to expand in the market, such as Shein, Temu and Aliexpress. Shein topped the 2023 global shopping app download list, with Temu at number 2. Both platforms thrive on their complete and efficient supply chain. Therefore, it is natural for Ochama to build its local supply chain and consolidate its “last kilometre” logistics. This will offer JD more control over its supply chain, as well as lowering cost. With a recent partnership with Dutch retail chain Blokker, JD.com is on course to open up Europe as a key piece of its global expansion.
