This year, short-form video platforms Douyin and Kuaishou joined e-commerce regulars Tmall, Taobao, JD.com, Suning, and Pinduoduo to participate in the 618 shopping festival.
Consumers rushed to get the latest discount with platforms bringing in huge revenues. We’ve picked out some of the standout statistics from Huachuang Business News:
- Tmall’s sales between 1 and 3 June exceeded 20 billion RMB
- Douyin’s GMV for the first day of the shopping festival surpassed 1.4 billion RMB
- JD.com’s GMV for the entire 618 shopping festival (1-18 June) reached 305.6 billion RMB
- JD.com saw a year-on-year increase of over 100% in the number of transactions in the first 10 minutes of shopping today (18 June)
- The GMV of smart home devices increased by 135% on Suning within one hour.
- Taobao Live’s turnover reached 2 billion RMB in 1.5 hours on 18 June
Read more about 618 shopping festival: