Alibaba has launched its first Hema x Member store in Shanghai today, aka National Day and Mid-Autumn Festival. This will be the first domestic funded warehousing membership retail brand in China.
The store will be located in the Senlan Commercial Centre in Pudong, Shanghai and will cover an area of 18,000 square metres. This is far bigger than most current Hema stores which average 6,000–8,000 square meters. As well as a wide selection of goods, the new store will offer delivery services within a 20 kilometre radius which will arrive in 30 minutes.
The warehouse-style membership store, which is similar in style to Costco, is expected to appeal to consumers who are looking for one-stop shopping.