Live Event - British Advertising Craft with Chinese Cultural Insights

Cannes Lions – British advertising craft with Chinese cultural insights

Our founder Arnold Ma will be taking the stage at the UK House at Cannes Lions on the topic of: British advertising craft with Chinese cultural insights = winning formula

The Marriott Group’s Moxy Shanghai opened with a bang as the first hotel to be launched on Douyin (Chinese TikTok) with a true O2O strategy, cementing the hotel brand firmly in Chinese GenZ’s front of mind. The incredible part? It was orchestrated from the other side of the globe. Be inspired and find out how to leverage the world-leading British creative craft.

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