On July 15, Italian luxury house Bottega Veneta named Chinese swimmer Pan Zhanle its newest brand ambassador. He previously appeared in the brand’s Winter 2024 and Resort 2025 campaigns.

Pan holds the world record in the men’s 100m freestyle. At the 2024 Paris Olympics, he took gold in the event with a time of 46.40 seconds—breaking his own record set earlier at the Doha World Championships.
In the new campaign, Pan wears looks from Bottega Veneta’s Still Peaks outdoor collection, featured on the cover of Men’s UNO July issue. His relentless pursuit of excellence resonates the brand’s commitment to craftsmanship and innovation.

Already a standout in global swimming and a rising star in Chinese sports, Pan now brings that same energy to fashion. His partnership with Bottega Veneta signals a shared drive to push boundaries and reimagine what’s next.