China Post has teamed up with virtual pop icon Hatsune Miku for a limited-time collaboration, transforming its café-post office at Wukang Mansion into a themed pop-up drawing fans and curious passersby alike.
For the event, China Post released a six-character collectible set featuring Miku and friends in mail-themed outfits, complete with a custom stamp folder, commemorative stamps, character cards, and transparent cards—bringing the digital idols into the physical world.
The space also features interactive photo ops. Visitors who share snaps on social media can claim exclusive stickers, creating an offline-to-online loop that’s boosting buzz and engagement.
By blending China Post‘s nostalgic appeal with Miku’s youth-driven fandom, the campaign refreshes the post office experience for a new generation—reintroducing the joy of letters with a playful, pop-culture twist.