On 3 June, French luxury brand Longchamp named Chinese table tennis champion Wang Manyu as its new brand ambassador, citing her fearless attitude on and off the court as a perfect match for the brand’s spirited and authentic identity.
In a new campaign shared on Longchamp’s official Weibo, Wang appears effortlessly stylish with the off-white Le Pliage Xtra XS bucket bag slung over her shoulder. The announcement also ties in with the brand’s “Map of Inspiration” event at Taikoo Li Sanlitun in Beijing, where fans can check in at Wang’s campaign spots and pick up a Longchamp-branded coffee.
Wang is a two-time Olympic gold medalist in the women’s team event at the 2020 and 2024 Games. At the 2025 World Table Tennis Championships in Doha, she added a women’s doubles title and a singles silver to her growing list of achievements. After the tournament, she quickly transitioned to fashion. She recently appeared at Balenciaga’s Beijing flagship opening and was named Estée Lauder’s makeup ambassador on 28 May. Fans have taken to calling her “a workhorse on the court, a supermodel off it.”
Wang’s powerful presence in sport and fresh, confident style off the table bring new momentum to Longchamp. Her partnership signals more exciting moments to come where athletic grit meets high fashion.