Cotti Coffee has partnered with beloved anime character Chibi Maruko Chan to launch two peach-themed drinks this spring: the “Peach Americano” and the “Peach Overload.” Made with fresh seasonal peaches and flash-frozen to lock in their sweetness and aroma, the new drinks strike a balance between fruity flavor and smooth coffee.
Tapping into the trending theme of “spring trips to Jiangnan,” the campaign invites customers to join Maruko on a lighthearted spring getaway—accompanied by a cup of coffee.
The brand has also rolled out limited-edition merchandise, including metal pins, fridge magnets, and placemats, all featuring Chibi Maruko Chan. Special packaging and bundle deals are available during the campaign.
For many born in the ’90s and early 2000s, Chibi Maruko Chan is more than just a cartoon—it’s a nostalgic symbol of childhood. With this collaboration, Cotti Coffee turns a simple drink into a shared emotional experience. This sense of connection helps build stronger ties between the brand and its customers, boosting both recognition and loyalty.
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